Dr. Rafael Pérez Arroyo is an expert in marketing, brand management and the theory of the arts. His proposals are characterized by their innovation and pure aesthetic.

Passionate about classical music, opera and ballet, he has always been deeply interested in culture, luxury brands and fashion – areas of key interest for him.

He currently directs the International Master in Fashion and Luxury Marketing at the Universidad Rey Juan Carlos in Madrid and also gives lectures on fashion and luxury goods marketing at various European universities.