Always seeking excellence, Rafael Pérez Arroyo PhD, is characterized by his entrepreneurial flair, his zeal for innovation, his international vision and by his multidisciplinary background. He finished his secondary education at the British Institute School in Madrid, and his Business Management & Marketing studies at Universidad Pontificia de Comillas, also in Madrid. He then furthered his studies at the IE Business School, and at the London Business School. In 1994 he was awarded the International Prize for the Best Marketing Director by the Advertising Age International Marketing Association in the United States.

As an expert in marketing and brand management, he currently directs the International Master in Fashion and Luxury Marketing at the ESIC Business & Marketing School, and since 2016 he has been director of the 4-year degree in Fashion Design and Management at the Universidad Rey Juan Carlos, above other projects, and also gives lectures at various European universities.

Passionate about classical music, opera and ballet, he has always been deeply interested in culture, history of art and fashion – areas of key interest for him.